Clinics and health practices
SEO for clinics and health practices
People look for a physiotherapist, chiropractor, massage therapist, dentist or counsellor much as they would ask a friend: who is good, nearby and taking new patients. Increasingly, they ask an AI assistant exactly that.
What usually holds clinic sites back
- Treatments listed on one page, with no page explaining each one.
- Practitioner bios without credentials, focus areas or a booking link.
- Basic questions about direct billing, referrals and first visits left unanswered.
- Multiple locations sharing one profile, or listings with old hours.
What I do for clinics
- Write clear pages for your main treatments and the people you help, within your college's advertising standards.
- Make each practitioner page complete: credentials, focus areas and a direct booking link.
- Add structured data so search engines know you are a clinic, where you are and what you offer.
- Build a FAQ covering direct billing, insurance, referrals and what to expect on a first visit.
- Tune your Google Business Profile for each location: categories, hours, services and photos.
Which engagement fits
A single-location clinic usually fits the Site Rework. Clinics with several locations or many treatments are quoted after the private review.
Questions
Do you follow my college’s advertising rules?
Yes. Alberta’s health regulatory colleges each set their own advertising standards, and several restrict testimonials and claims about outcomes. I read your college’s standards before rewriting anything, and you approve every change.
Will this work with my booking system?
Yes. I link your service and practitioner pages to your online booking, whether that is Jane, a similar booking tool or a phone number, so people can book from the page that answered their question.
Do you need access to patient information?
No. I only work on your public website and your Google Business Profile. I never need access to your practice management or charting software.
Complimentary · 20 minutes
A private review of how Google and AI see you.
Answer four quick questions. I'll run the questions your buyers ask through Google, ChatGPT, Gemini and Perplexity, then walk you through what I find. No pitch deck, no contract.
Prefer email? info@roseburne.com