Professional services
SEO for professional services firms
Clients choosing an accountant, bookkeeper, lawyer, financial advisor or consultant research carefully. They read your pages, compare firms and now ask AI assistants for a shortlist. Your site has to answer their questions before they will call.
What usually holds firm websites back
- Service pages written for other professionals rather than for clients.
- No clear sense of who the firm serves best: industries, business sizes, types of matter.
- Team bios without credentials, or credentials that do not match your directory listings.
- Common questions about fees, timelines and process left for the first call.
What I do for professional firms
- Rewrite key service pages around the problems clients bring to you, in plain language.
- Make team pages complete, with credentials and focus areas, and consistent with your professional directory listings.
- Add structured data for your firm, services and people.
- Build a FAQ that answers how you charge, how long things take and what clients need to prepare.
- Tune your Google Business Profile and key directory listings so your firm is described the same way everywhere.
Which engagement fits
Most firms choose the Site Rework. Growth suits firms that want new pages for specific services or client types, written and published for them.
Questions
We are a small firm. Can we compete with large ones?
Often, yes. Clients searching for help with a specific problem in a specific city want a clear, specific answer. A small firm that explains its services plainly can be easier to recommend than a large one with generic pages.
Our profession has marketing rules. Is that a problem?
No. Law, accounting and financial advice all have marketing rules in Alberta. I write plainly and avoid claims your regulator would object to, and you approve every page before it goes live.
Should we publish our prices?
Not necessarily. But saying how you charge, whether fixed fee, hourly or monthly, and what usually affects the cost answers one of the first questions clients ask. It is also exactly what AI assistants look for.
Complimentary · 20 minutes
A private review of how Google and AI see you.
Answer four quick questions. I'll run the questions your buyers ask through Google, ChatGPT, Gemini and Perplexity, then walk you through what I find. No pitch deck, no contract.
Prefer email? info@roseburne.com